Running Head: Chiquita Case Study Blood Bananas: Chiquita in Colombia Eduardo Dos Santos Limestone College Chiquita Case Study 2 Blood Bananas: . Published sources. Related products. Thumbnail image for A BLOOD BANANAS: CHIQUITA IN COLOMBIA. Case. -. Reference no. A For Chiquita Brands International, a pioneer in the globalization of the banana industry, bananas are not only serious business, they represent an array of.

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For Chiquita Cbiquita International, dolombia pioneer in the globalization of the banana industry, bananas are not only serious business, they represent an array of economic, social, environmental, political, and legal hassles. Since its founding more than a hundred years ago as United Fruit Company, Chiquita has been involved in paying bribes to Latin American government officials in exchange for preferential treatment, encouraging or supporting U.

Over the past decades, no place has been more hazardous than Colombia, a country that is just emerging from a deadly civil war and the effects of wide-ranging narco-terrorism. Chiquita found out the hard way. It made tens of millions in profit growing bananas in Colombia, only to emerge with its reputation splattered in blood.

Blood Bananas: Chiquita in Colombia Essay

Justice Department that one of its Colombian banana subsidiaries had made protection payments from through to terrorist groups. Consequently, a high-profile investigation and legal trial followed. InChiquita entered into a plea agreement to resolve the criminal prosecution.

The interactions between the Justice Department and Chiquita were very contentious, but with the settlement, Chiquita expected that it could put the past behind and refocus on developing its business. At the same time, investigators in Bogota and on Capitol Hill were looking at other U. We will write a custom sample essay on Blood Bananas: What would it take to position the company on a more positive competitive trajectory? Would this even be possible in this industry and in the business climate Chiquita faced?

The atmosphere in the Washington D. The defendant, Chiquita Brands International Inc. In addition, Chiquita was required to hire a permanent compliance officer. The plea did not stop Assistant U.

Attorney Jonathan Malis from taking a shot at Chiquita. He accused the company of making millions in profits while paying off Colombian right-wing terrorist groups, including the AUC United Self Defense Forces of Colombiafor almost seven years.


This case was prepared by Professors Andreas Schotter and Mary Teagarden, with the assistance of Monika Stoeffl, for the purpose of classroom discussion only, and not to indicate either effective or ineffective management.

This document is authorized for use collombia in Estrategia I Preg. Inthe U.

Blood Bananas: Chiquita in Colombia Essay Example for Free

Holder argued that in Chiquita asked the U. Department of Justice if it should stop the payments to the terrorists. Over the years, bananas have become such a common, inexpensive grocery item that we often forget where they come from and how they get to us. In fact, cooombia bananas are grown within 10 degrees north or south of the equator. Iceland is an exception, where banana plants grow in soil heated by geysers.

They are related to the orchid, lily, and palm families. Bananas are harvested green and ripened during the transportation process, and as soon as the banana stem is cut from the plant, ripening starts. Within 36 hours, the fruit is packed in boxes and loaded onto refrigerated ships, where the cool temperatures slow down the ripening process. The whole copombia, from plantation to grocery store, takes about two weeks.

The earliest colomia writings about the banana date from around BC or earlier in India. There were several different varieties growing in the wild, all colkmbia which were inedible due to taste, and chhiquita varieties even made people ill.

The Indian agriculturalists experimented with crossbreeding wild varieties of bananas, but while some of the resulting hybrids were edible, they were also sterile, which meant that the original plants needed to be crossbred each time someone wanted a new edible banana crop. Eventually, they came up with a hybrid that produced offshoots suckers that could be planted to chiquiha into new plants full of sweet bananas.

Between BC, bananas found their way eastward with Alexander the Great and his armies. The banana appeared in Chinese literature around AD and then migrated westward to Africa. From there, it likely hitched a ride in the ships of Spanish explorers to the Canary Islands, Central and South America, the Caribbean, and other parts of the western hemisphere. Along the way, other hybrid breeds were created.


New varieties were also developed in China. The Cavendish became the great granddaddy of all commercial bananas sold in the 21st century. Inthere were different varieties of bananas worldwide, of which about 20 varieties are being grown commercially, mainly in Africa, Asia, and Latin America.

In folombia, bananas were ranked third on the list of staple crops in the world after wheat and coffee, making them critical for economic and global food stability.

Bananas are one of the biggest profitmakers in supermarkets. Chiquitw average American eats 27 pounds of them every year. Europeans also love bananas. For example, in Sweden the per-capita consumption was 35 pounds.

In Eastern Europe, consumption was growing strongly and had already reached 20 pounds per capita per annum. While bananas may simply be a humble fruit with a long history, the banana business creates serious environmental, economic, social, and political problems. Historically, the banana trade symbolized economic imperialism, injustices in the global trade market, and the exploitation of agriculture-dependent third-world countries.

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