Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. Competing in overcrowded industries is no way to sustain high performance. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [W. Chan Kim, Renee Mauborgne] on * FREE*. : Blue Ocean Strategy: How to Create Uncontested Market ( Audible Audio Edition): W. Chan Kim, Renee Mauborgne, Grover Gardner, LLC.

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This article explains the Blue Ocean Strategydeveloped by W. After reading you will understand the basics of this powerful strategy tool. The Blue Ocean Strategy BOS is the strategic organizational approach that is based on the principle that companies should not engage in a competitive struggle but w.chn they should focus more on uncontested markets. Blue Ocean Strategy has been developed by W. This strategic move provides value development both for the organizations themselves and for potential buyers.

Blue Ocean Strategy – Wikipedia

These blue oceans document new markets and new opportunities. This strategy especially tries to offset this unconscious part in an stfategy framework. Blue Ocean Strategy is often compared to Venture strategy. Venture strategies have been used by large multinationals for decades. However, there is a large difference between these two approaches.


Venture strategies are specifically about the technological innovation of companies towards a dynamic market. Blue Ocean Strategy is about value innovation in general, in which no emphasis is put on reducing the speed to market.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

This strategy targets six principles that can be used in every organization so that they can arrive at a successful development and fulfilment of new markets. A distinction is made between preliminary and executive principles. Organizations should not be afraid to deviate from the traditional paths.

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