Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing. His book Buyology: Truth and Lies About Why We Buy presents the findings from one of the largest scientific studies conducted on scanning the.
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He has put his study into a book called Buyology: Martin weaves all these lessons and more into stories that are introduced, developed, and referenced throughout the book. The book is not epic sized; just shy of pages and the references and bibliography pages are loaded.
Buyoloyg were multiple experiments with thousands of subjects from all over the world, hundred researchers, ten professors and doctors and an ethics committee.
The stars of the show were the two sophisticated brain scanning instruments: These are basically brain scanners that highlight areas of the brain that are stimulated when they see and abbout to advertising. There are overreferences on the web alone. I have always, always, always been interested in the psychology of choice and buyer behavior and this book explains the science and surprise behind how we react to familiar ads.
The other thing I liked about the book is that it gives you a glimpse about what makes Martin Lindstrom one of the premier branding experts in the world today; his curiosity and passion. This book is a documentation of his journey from curiosity about what works and why.
This is not that kind of book. You will have to read and apply the information for yourself. Ivana Taylor has spent over 20 years helping industrial organizations and small business owners get and keep their ideal customers. Her company is Third Force and she writes a blog called Strategy Stew. Your review has made me want to grab it and curl up on the couch.
His videos on branding are also very illuminating. Now, big question for you, Ivana: Give us an idea of how to make our products look like babies, please. You have caught my attention with this one Ivana.
Sounds like it would make for interesting reading.
Buyology – Wikipedia
Reading this book may give me some insight into what motivates marketing. Thanks for the review.
I wonder what branding has to do with religion? From the book site at Amazon: I read that to mean that if you HAVE the ability to design a product with rounded features and you think it might help — then do it. Great review, should be one of the next new memes for the next months. Although with Gladwells book on its heels, Gladwell may just swamp it. This does sound like an interesting read.
Review of Buyology: Truth and Lies About Why We Buy
I like learning anything that regards human behavior as its so fascinating to me. Ivana, I loved Buyology and I think your review did it some justice. The best example of this would be in his religion chapter where he talks about the pillars of all religion. Just looking at those pillars should spark thousands of ideas for marketers and business owners. Thanks for that comment. You know — Bky wondered if anyone would take my comment on How-tos as a negative. I loved the book and tore through it voraciously.
Psychology is always an important and interesting field to study.
With the points you listed above Ivana is making me more eager to grab a copy of this book. Books that place action plans and how tos in them end up sounding lues whereas Martin instead uses real world examples where the action plan was obvious.
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Review of Buyology: Truth and Lies About Why We Buy – Small Business Trends
Email this Article Print This Article. What I learned in Buyology: Warning labels on cigarettes just make people want to smoke more.
Page We instinctively copy other people. Page 53 Sexy models in ads appeal more to same-sex readers and watchers. Page 44 Martin weaves all these lessons and more into stories that are introduced, developed, and referenced throughout the book. She also spearheads the annual Small Business Book Awards. Ivana publishes DIYMarketerswhere she shares daily do-it-yourself marketing tips, and is co-author of “Excel for Marketing Managers.
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