CONSUMER BEHAVIOR, First Edition, devotes ample attention to “classic” consumer behavior Frank R. Kardes, Maria L. Cronley, Thomas Warren Cline. This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key. Consumer behavior / Frank R. Kardes, Maria L. Cronley, Thomas W. Cline Kardes, Frank R. Consumer Behavior and Branding Strategy; Part V: MANAGERIAL.
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Consumer behavior / Frank R. Kardes, Maria L. Cronley, Thomas W. Cline – Details – Trove
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Excellent customer service response. This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and consumsr.
In addition, this innovative new text explores consuker current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage.
The Study of Consumer Behavior 2. Overview of Consumer Decision Making 4. Consumer Evaluation and Choice 5.
Consumer Perception and Attention 7. Attitudes and Judgment 8. The Role of Learning and Memory Automatic Information Processing The Role of Values and Culture Persuasion Through Social Influence Contemporary Marketing Strategies Consumer Behavior Online Biases in Managerial Decision Making Strategies for Improving Managerial Decision Making. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting.
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