In Why We Love, renowned anthropologist Helen Fisher offers a new map of the phenomenon of love—from its origins in the brain to the thrilling havoc it creates. Helen E. Fisher is an American anthropologist, human behavior researcher, and self-help author. She is a biological anthropologist, is a senior research fellow. Helen E. Fisher é uma professora de antropologia e pesquisadora do comportamento humano na Rutgers University e estudou a atração romântica interpessoal por mais de 30 vários livros publicados no Brasil como ” Por que amamos?.

Author: Netaur Meztimuro
Country: Burkina Faso
Language: English (Spanish)
Genre: Medical
Published (Last): 23 June 2005
Pages: 157
PDF File Size: 11.31 Mb
ePub File Size: 7.28 Mb
ISBN: 155-1-51933-470-9
Downloads: 30671
Price: Free* [*Free Regsitration Required]
Uploader: Kelrajas

Why do we pick the people we choose to love, hire, befriend?

Is there really love at first sight? How did love evolve?

Helen Fisher (anthropologist)

To answer these eternal questions, Rutgers University professor and anthropologist, Dr. Helen Fisher, has traveled from the the desert outback of East Africa, to Tokyo, to Iran, and back to her home in New York City, to determine if one culture perceives love differently than another.

She then used fMRI technology to look inside the brains of 50 men and women who said they were madly in love. She has also authored five books: In her book, Why We Love, Fisher explains that everywhere in the world, people fall into romantic love. Fisher took the question to another level in her next book, Why Him? The research for that book became the basis of the Chemistry.

We begin our discussion with Fisher by talking about that eternal question: Why do humans love? Fisher says there are three basic mating drives that inhabit our brains:. The craving for sexual gratification emerged to motivate our ancestors to seek sexual union porqje almost any partner. The elation and obsession of being in love with a mate, which enabled the ancients to focus their attention on a single individual at a time, and to conserve time and energy.


The sense of peace and security one feels toward a long-time mate motivated our ancestors to stay together long enough to fizher their young. But what, exactly, is going on in the brain when we experience those feelings of lust, romantic love, and attachment?

After interviewing and using high-tech tools to test dozens of men and women, her theory was confirmed when the fMRI showed activity in the ventral tegmental area VTAa brain region that is part of the reward system. The reason, she explains, is that the nerve ammos in this portion of the brain have tentacle-like axons that distribute dopamine to many brain regions, including the caudate nucleus.

After these findings were published, Fisher was asked by Match. While the questions oprque seem straightforward, the answers identify which chemicals are most dominant in the brain: People with naturally high levels of dopamine tend to be risk-takers, hele, artistic, creative, and curious. Fisher found that 26 percent of the 40, men and women she polled fell into this category.

Those with a lot of serotonin tend to gravitate toward the traditional.

They are calm, social, popular, loyal, conscientious, and tend to be organized and enjoy rules. Often, they are hrlen of society and good in business.

Por Que Amamos : Chief Scientific Advisor Helen Fisher :

About 29 percent of the population polled fell into this category. This group is direct, and skilled at understanding rule-based systems. They tend to be highly analytical, logical, emotionally contained, bold and ambitious. They account for about 16 percent of the population. Those with porqke amounts of estrogen have good people skills, an active imagination, are altruistic, idealistic, and nurturing.


Why We Love: Insights From Dr. Helen Fisher

Approximately 25 percent of the people polled fit into this category. And testosterone-driven Directors and estrogen-driven Negotiators are happiest when they mate [each other]. The fishr, Fisher says, goes back to our basic drive to survive and propagate the species. Arranged marriages dominated, and mating became more of an economic and sometimes political agreement between families.

Fisher expects this shift in male-female roles to gain strength. As more women graduate from college—not to mention earn almost as many PhDs as often as men—their economic and political power will only continue to grow, and Fisher expects women to return to amamls place of power they held before the plow was invented.

Fisher also believes that the pursuit of romantic love later in life will increase. If you are nodding yes, Dr. Fisher explains why you are right — most of the time. Learn more in her Tips for Entrepreneurs. Content may not be reproduced without written permission.

Entrepreneur of the Month. The nature and chemistry of romantic love In her book, Why We Love, Fisher explains that everywhere in the world, people fall into romantic love.

Fisher says there are three basic mating drives that inhabit our brains: